Headshot of AJ Favors.

AJ Favors

(she/her)

Creative Direction

& Design Strategy 

Designing for impact, inclusion and joy.

With over a decade of experience, I design with purpose, crafting visuals that inform, inspire, and amplify meaningful work. I’ve led creative initiatives for government agencies, nonprofits, cultural institutions, and creative changemakers, blending storytelling with strategy to help forward-thinking brands connect with their audiences and create lasting impact. When I’m not designing, you’ll find me flourishing in the garden. 🌈 🌱

Selected Work ↓

Graphic Design

I specialize in designing compelling print and digital materials, from publications and presentations to social assets and data visualizations. My work extends to brand identity design, creating visual systems that reflect an organization’s core values and connect with its audience.

Web & Digital Experience Design

I design intuitive digital experiences that prioritize clarity, usability, and visual impact. My work includes mobile-first websites, responsive layouts, email, and curated digital page designs. Projects are thoughtfully structured to balance visual appeal with accessible navigation, ensuring content is easy to engage with across platforms. I specialize in designing Squarespace sites built for adaptability and inclusive user experiences.

Print & Digital Marketing

I develop campaign assets that drive engagement across print and digital platforms. From out-of-home advertising to targeted social media marketing, my work for NYC government agencies has amplified key initiatives and public outreach efforts.

Art Direction

I provide creative direction for editorial and research projects, commissioning artists and illustrators to bring complex narratives to life. My work for the Southern Poverty Law Center includes guiding visual storytelling for reports and publications, ensuring alignment with brand and mission-driven messaging.

Production & Event Design

I craft high-impact event branding and visual experiences, designing signage, banners, giveaway items and wayfinding systems for conferences and public events. My work includes branding and designing materials for major industry gatherings.

Digital Illustration

I create original digital artwork to enhance editorial stories, marketing campaigns, and social media content. My illustrations add depth and visual interest, strengthening storytelling and brand engagement across platforms.

Photography

I document events and programs with an eye for storytelling, capturing compelling moments that highlight organizational impact. My event photography for NYC’s Department of Youth and Community Development showcases community initiatives, youth programs, and public engagement efforts.

Accessibility

I am passionate about creating inclusive digital experiences that support accessibility for all users. I help organizations ensure their reports, publications, and digital materials meet WCAG and ADA compliance standards. In addition to hands-on design work, I have experience leading introductory accessibility best-practices trainings for designers, helping teams build shared knowledge around inclusive design from the start. My work focuses on crafting clear, navigable, and assistive technology-friendly content that makes information more equitable and usable for diverse audiences. As a member of the International Association of Accessibility Professionals (IAAP), I’m committed to continually learning and expanding my expertise to strengthen accessibility across all aspects of digital communication.

Select images courtesy of Molly Stromoski, NYC Department of Youth & Community Development, NYC Mayor’s Office, NYC Department of Education, Basic Resources, Inc., Sheila Pree Bright, and the Southern Poverty Law Center.

For a deeper dive into my projects, please explore my Behance portfolio. Let’s connect on work that makes an impact!